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Case Studies
Case Studies
Find out how I helped SaaS startup founders get their products noticed, heard, and scaled.
Find out how I helped SaaS startup founders get their products noticed, heard, and scaled.
Influencer marketing builds authenticity and drives revenue
Influencer marketing builds authenticity and drives revenue
But you've underinvested because...
But you've underinvested because...
You're too busy
blasting cold emails
You think influencer marketing only work for ecommerce brands
You feel influencer campaigns would be costly
You overlook the potential of micro influencers
About Me
About Me
My name is Htoo Kyaw Lin. You can call me Paris.
I'm originally from Myanmar and have been diving into the world of marketing since 2021.
Over the past year, I've been running influencer marketing campaigns for SaaS startups as a freelancer.
Here's what I’ve accomplished so far:
🔹worked with 8 pre-seed and seed-stage startups
🔹closed 50+ deals with micro and macro influencers across multiple platforms
🔹increased leads and revenue by 15-20% for startups within three months
My Process
My Process
We'll have a quick call at each step to keep things running smoothly.
1. Discovery Call
1. Discovery Call
I’ll take time to understand more about:
🔹 your business and target audience
🔹 aims and KPIs for working with influencers
🔹 indication of budget and campaign timeline
No need to commit at this stage.
2. Proposal Call
2. Proposal Call
Then, I’ll present a proposal deck that shows you:
🔹 creative route and overall strategy
🔹 recommended influencer types and expected deliverables
🔹 timeline for campaign execution
🔹 how I’d measure campaign results
Feel free to decide whether you'd like to move forward at this stage.
3. Onboarding Call
3. Onboarding Call
Once you decide to move forward, I’ll send over an onboarding questionnaire. Based on that, I’ll:
🔹 reaffirm the campaign, goals,
and what I have to do
🔹 set deadlines, timelines, and create
a communication method
🔹 answer any questions that you may have
In this call, I'll set up action steps for the next time we speak.
What I Offer:
What I Offer:
🔹 Influencer selection, vetting, and outreach
🔹 Negotiation, closing deals, handling content briefing and approvals
🔹 Ongoing performance tracking, optimization, and ROI measurement
🔹 Detailed reports with campaign insights and recommendations
If you're looking for someone who can handle influencer campaigns like an agency, you can hire me on a project basis.
Pricing: Starting at 2500$ per campaign (discounted rate is available if you run two or more campaigns)
Duration: 10 weeks
Note: The fee stated here is only my service fee. The cost of influencer content will vary based on your goal and budget.
YouTube Campaign
YouTube Campaign
Collaborate with niche influencers for integrated/ dedicated videos via fixed fee or affiliate deals.
LinkedIn Campaign
LinkedIn Campaign
Partner with thought leaders to showcase your product's value through written or carousel content tailored to your ideal customers.
X Campaign
X Campaign
Connect with X influencer to review and feature your product in video tweets or threads.
Medium Campaign
Medium Campaign
Collaborate with Medium writers on SEO-friendly articles, newsletter features or product reviews.
Instagram Campaign
Instagram Campaign
Promote your product with IG influencers through engaging posts, stories, or reels
TikTok Campaign
TikTok Campaign
Launch viral campaigns with TikTokers and create hashtag challenges that spark massive engagement
Guarantee at least 3 deliverables for each campaign or you don’t pay!
Check Out My Work Samples...
Check Out My Work Samples...
Influencer Selection, Vetting, and Outreach
Influencer Selection, Vetting, and Outreach
Negotiation with Creators
Negotiation with Creators
Closed Deals with Creators
Closed Deals with Creators
Collaboration Content
Collaboration Content
The AI Advantage
Platform - YouTube
Type - Integrated Video
Richard S.
Platform - YouTube
Type - Integrated Video
Ongoing Performance Tracking, and ROI Measurement
Ongoing Performance Tracking, and ROI Measurement
Tech Stacks
Tech Stacks
Google Sheets
(for tracking influencers)
PromoteKit
(for affiliate campaigns)
KOCHAVA
(for app analytics)
SalesQL
(for finding LinkedIn influencers' emails)
Some Influencers I've collaborated with...
Some Influencers I've collaborated with...
LAUNCH YOUR CAMPAIGN - LET'S CHAT
htookyawlin12@gmail.com
htookyawlin12@gmail.com
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