How Runbear achieved 33% increase in qualified leads and closed five deals within three months

The Who

Runbear is a no-code AI agents builder that helps businesses streamline communication across work channels like Slack, Teams, and Zendesk.

Snow Lee, Co-Founder and CEO of Runbear, leads the company’s strategy to generate sales and drive revenue growth. The company is currently in its seed stage.

The Problem

Runbear faced significant challenges in lead generation and customer acquisition. Despite investing heavily in Google and Reddit ads, results were underwhelming:

• Ads barely converted, making it an expensive channel.

• Customer acquisition cost (CPA) was too high.

• Cold outreach efforts - despite sending a high volume of emails and LinkedIn messages - yielded a low response rate.

Snow and his team were actively seeking a cost-effective solution that could help them generate qualified leads that convert.

The Requirements

To reduce CPA and improve conversion, Snow realized the need to boost brand awareness and warm up leads before re-targeting them with ads and outreach. Their core requirements included:

• A cost-effective solution to boost brand exposure quickly

• The ability to generate qualified leads for every dollar spent

• A way to reach their target audience faster

The Insights

Snow decided to explore influencer marketing and collaborated with me. 

• Goal: Increase Brand Awareness

• Collaboration Type: Fixed fee

• Influencer Niche: AI agents, Work Productivity Tools

• Influencer Type: Micro and Macro

• Platform: YouTube + LinkedIn

• Location of target audience: Mainly USA

Over three months, Runbear started gaining traction by partnering with 6 YouTubers and 2 LinkedIn influencers in total. 

Then, we measured the cost-effectiveness of each influencer and continued working with those who performed well in the campaign.

Influencer Cost-Effectiveness Analysis

Collaboration Content

The Result

We tracked each campaign using UTM links. After three months of running influencer campaigns, Runbear achieved:

• 33% increase in qualified leads

• 15 demo bookings were directly attributed to influencer content.

• 5 deals closed

Many leads mentioned they had seen Runbear on YouTube and LinkedIn, making the future sales process more effective.

Snow found that influencer content warmed up the leads, making them more likely to convert in sales call and easing the overall lead generation process. This led to a decision to continue monthly collaborations with creators.